Give Your Sports Brand a Standout Stage at ISPO 2026
Since 1970, ISPO has been called in Munich. In 2026, that changes for the first time in the show’s history, ISPO is moving to RAI Amsterdam, backed by a €3 million relaunch and a new joint venture between Raccoon Media Group and Messe München. For an event long known as the Munich sports expo, this is more than a venue change, it’s a full reinvention: an earlier November dateline, a global hosted buyer programme, and a new focus on digital transformation in the sports industry sitting alongside the sportswear and outdoor goods ISPO has always been known for.
This inaugural Amsterdam edition is the only event where legacy ISPO credibility meets a genuinely fresh audience, providing an ideal opportunity for your brand to serve the sports, outdoor, or fitness industry. Exhibit Elevate is a company that specialises in the design, construction, and installation of exhibition stands for brands that are participating in the ISPO Amsterdam event.
Ready to Elevate Your Exhibition Presence?
What Is ISPO Amsterdam About?
ISPO is the world’s largest trade exhibition for the sports equipment, outdoor and winter sports industry and the entire value chain, from materials and manufacturing to brands, products and retail. The show will make its first move outside of Munich in 2026 settling at Amsterdam RAI with a new mission: to reconnect the global sports and outdoor business around participation, sustainability and innovation.
What’s new about this version is the scale of the reinvention that takes place here. ISPO 2026 will also see the introduction of the ISPO Leaders’ Summit, a global hosted buyer program and further integration with digital transformation in the sports industry with the new venue – a sign of how much the sector itself has changed since ISPO’s Munich-only decades. The show also runs alongside the International Running Expo offering exhibitors cross over access to another highly engaged, running focused audience.
What Gets Exhibited at ISPO Amsterdam?
The show floor spans the whole sports and outdoor value chain, organized by the categories defining today’s sports sector.
- Sportswear & Apparel: Performance clothing, shoes, and sportswear from well-known brands and up-and-coming designers in categories like training, lifestyle, and running.
- Outdoor & Adventure Equipment: ISPO’s core, and one of the oldest categories, comprising equipment for hiking, climbing, camping and cycling.
- Winter & Water Sports: This section is all about gear and clothes for skiing, snowboarding, and water sports. It emphasises ISPO’s extensive history in winter sports, dating back to its inaugural events in Munich.
- Sports Technology & Digital Transformation: This sector of the sports industry is experiencing rapid growth as a result of the proliferation of wearable technology, performance tracking, e-commerce platforms, and digital retail solutions.
- Sustainability & Fair Trade Innovation: The development of materials, manufacturing methods, and supply chain solutions that are based on the new pillars of sustainability and fair trade set forth by the ISPO Leaders’ Summit.
ISPO is covering the whole value chain, not just one specialty. So exhibitors are often talking to buyers from other categories – like a technology provider answering queries from an apparel company, or a materials innovator meeting a leading retailer. A well-positioned stand gets exposure across the full breadth of sports industry decision-makers walking the floor.
Why First Impressions Count Even More This Year
The intensity of this inaugural Amsterdam edition is distinct from that of a long-standing fixture. Visitors and exhibitors equally are arriving with a sense of curiosity, contrasting this new chapter with the decades of ISPO in Munich. Consequently, initial impressions are of even greater importance than they typically are. A strong stand here isn’t just competing for attention, it’s helping define what the “new ISPO” looks like.
With 2,300+ exhibitors and a genuinely mixed audience of legacy ISPO attendees and new Amsterdam-based crossover visitors from the International Running Expo, a generic or under-designed stand risks blending into a show that’s actively trying to signal reinvention. Brands that show up with a stand as fresh and confident as the event itself will be the ones remembered from this landmark first edition.
This is where Exhibit Elevate comes in.
How Exhibit Elevate Helps You Exhibit at ISPO Amsterdam 2026
- 3D Design Within 48 Hours
Share your stand size and goals, and receive a photorealistic 3D render showing exactly how your stand will look at Amsterdam RAI. - We Handle Venue Compliance
Amsterdam RAI has specific structural, electrical, and safety documentation requirements for exhibitors. We manage all of it on your behalf. - In-House Build, No Outsourcing
Structure, graphics, lighting, and furniture, all produced in our own workshop, for consistent quality across every element of your ISPO booth. - Delivered and Installed On-Site
We transport and build your stand at the venue on schedule, so you arrive to a finished, ready-to-go booth. - Dismantled After the Show Once ISPO Amsterdam closes, we dismantle your stand and manage storage or return shipping, nothing left for you to coordinate.
Ready to Elevate Your Exhibition Presence?
Who Attends ISPO Amsterdam, and What It Means for Your Business
ISPO draws a genuinely broad cross-section of the global sports and outdoor industry, spanning both established Munich-era attendees and a new wave of Amsterdam-based crossover visitors at ISPO.
- Sporting goods retailers and buyers
- Outdoor and sportswear brand representatives
- Sports technology and digitalisation providers
- Materials manufacturers and supply chain partners
- Media, influencers, and industry analysts
- Running and endurance sport specialists, via the co-located International Running Expo
With visitors and exhibitors from across Europe and beyond, and a new global hosted buyer programme launching for 2026, ISPO Amsterdam gives exhibitors access to both ISPO’s established international reputation and a fresh, actively engaged Amsterdam audience.
What This Landmark Edition Offers Exhibitors?
Exhibiting at this inaugural edition means being part of ISPO’s most significant reinvention in over 50 years.
- Reach 50,000+ visitors across three days, including crossover access via the co-located International Running Expo
- Launch products directly to retailers and buyers through ISPO’s new global hosted buyer programme
- Build brand visibility alongside the launch of the ISPO Leaders’ Summit and its focus on sustainability and fair trade
- Position your brand early in ISPO’s new Amsterdam chapter, before the show becomes an established fixture
- Access an easily reachable, central European venue drawing strong international participation, including from North America
Few trade shows offer this combination of decades of legacy credibility and the energy of a genuine first edition, making ISPO Amsterdam 2026 a uniquely timed opportunity for exhibitors.
ISPO Exhibition Timings
ISPO 2026 runs 3 to 5 November, over three days at Amsterdam RAI. As the first edition in a new venue and with a new joint-venture organising team, exhibitors should confirm stand bookings early, both to secure preferred locations and to account for the adjusted, earlier November dateline compared to ISPO’s traditional Munich schedule.
Be Part of ISPO's First Amsterdam Edition ?
ISPO’s first Amsterdam edition is a genuinely rare moment, a globally established show reintroducing itself to the industry.With over 2,300 exhibitors and 50,000+ visitors expected over the three days, your exhibition stand is not only showcasing your business, but also part of how the industry will remember this landmark opening edition.
Whether it’s a new sports technology introduction, a product line debut, or creating partnerships with merchants and buyers, at Exhibit Elevate we manufacture and design Exhibition stands to your specific Goals, in which we oversee the entire process, from concept to 3D design to installation and de-installation, so your team can concentrate on the talks that occur once the doors open, the conversations that transform a landmark first show into a meaningful long-term presence in the next chapter of ISPO.
- Exhibition:- ISPO 2026 (Amsterdam)
- Date:- 03–05 Nov, RAI Amsterdam, Netherlands
- Organiser:- Raccoon Media Group, in partnership with Messe München
- Sectors:- Sportswear, Outdoor Equipment, Fitness Technology, Winter & Water Sports, Sports Tech & Digitalisation
- Frequency:- Annual
- Website: Official Website
- Visitors: Tickets for Show
- Visitors: Exhibitor Registration
- Expected Visitors: 50,000+ across three days, including crossover access to the co-located International Running Expo
- Exhibitors: 2,300+ exhibiting companies
- Milestone: The first-ever ISPO Amsterdam, following more than 50 years in Munich
- Investment: Backed by a €3 million relaunch programme from Raccoon Media Group and Messe München
- New for 2026: Launch of the ISPO Leaders' Summit, built around Participation, Sustainability, and Fair Trade